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Influence of cycling sponsorship on the willingness to buy a product in a country comparison
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/11/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=1,202 people interested in cycling (top 2 on a 4-point scale) with n=632 from Germany and n=570 from the USA
Question
Question
Would you be more likely to buy products or services from a company that actively sponsors professional road cycling?