Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Effect of Tour de France sponsorship on brand purchase interest
The survey quantifies how Tour de France sponsorship shifted purchase interest across Red Bull, Lidl, Decathlon and Picnic.
FREE
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
07/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=793 people interested in cycling (top 2 on 4-point scale)
Question
Question
To what extent did the sponsorship of the Tour de France increase your interest in purchasing the following brands?