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Effect of Tour de France sponsorship on brand purchase interest
The survey quantifies how Tour de France sponsorship shifted purchase interest across Red Bull, Lidl, Decathlon and Picnic.
The survey quantifies how Tour de France sponsorship shifted purchase interest across Red Bull, Lidl, Decathlon and Picnic.
FREE
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=636 people interested in cycling (top 2 on 4-point scale)
Question
Question
To what extent did the sponsorship of the Tour de France increase your interest in purchasing the following brands?