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Effect of Tour de France sponsorship on brand purchase interest
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=636 people interested in cycling (top 2 on 4-point scale)
Question
Question
To what extent did the sponsorship of the Tour de France increase your interest in purchasing the following brands?