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Influence of cycling sponsorship on brand perception in a country comparison
The survey compares how strongly cycling team sponsorship shapes brand perception — contrasting strong-effect majorities in the USA against Germany.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/11/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=1,202 people interested in cycling (top 2 on 4-point scale), of which n=632 from Germany and n=570 from the USA
Question
Question
How strongly does the sponsorship of professional cycling teams influence your perception of a brand?