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Influences on the purchasing decision when buying cycling products
The survey breaks down how cycling product purchases are steered by quality, price, peer recommendations, brand names and sponsorship in cycling.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=455 people interested in cycling (top 2 on 4-point scale)
Question
Question
What factors influence your purchasing decisions for cycling products the most? (multiple answers possible; aided answers)