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Factors influencing purchasing decisions for sporting goods in a target group comparison
The survey contrasts how quality, price, athlete recommendations and brand name drive sporting goods purchases across Gen Z and Best Agers 55+.
The survey contrasts how quality, price, athlete recommendations and brand name drive sporting goods purchases across Gen Z and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/26/2025 - 08/27/2025
Survey country
Survey country
Germany
Sample
Sample
n=918 people interested in sport who buy sporting goods (top 2 on 4-point scale), with n=291 Gen Z and n=198 Best Ager 55+
Question
Question
What factors most influence your purchasing decisions for sports goods such as balls, mats or measuring equipment (not sportswear)? (Multiple answers possible; aided answers)