Factors influencing purchasing decisions for sporting goods in a target group comparison

Source

ONE8Y

Survey period

08/26/2025 - 08/27/2025

Survey country

Germany

Sample

n=918 people interested in sport who buy sporting goods (top 2 on 4-point scale), with n=291 Gen Z and n=198 Best Ager 55+

Question

What factors most influence your purchasing decisions for sports goods such as balls, mats or measuring equipment (not sportswear)? (Multiple answers possible; aided answers)

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Factors influencing purchasing decisions for sporting goods in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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