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Influence of the UEFA EURO 2024 on the purchase decision of sporting goods by selected generations
The survey contrasts how UEFA EURO 2024 shapes sporting goods purchase decisions across generations — Gen Z versus Best Agers 55+.
The survey contrasts how UEFA EURO 2024 shapes sporting goods purchase decisions across generations — Gen Z versus Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,090 people interested in soccer (top 2 on 4-point scale) compared to n=132 Gen Z and n=450 best ager 55+
Question
Question
Does the UEFA EURO 2024 have an influence on your decision to buy sporting goods?