Login to the account
Exclusive statistics
For unrestricted access you need one of our packages:
- Basic
(0 remaining views)
- Advanced
(0 remaining views)
- Expert
(0 remaining views)
- Sprint
(0 remaining views)
Purchase of sporting goods in the last 12 months in a generational comparison
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
Total n=1,918 people interested in sports (top 2 on 4-point scale), with n=504 Gen Z and n=314 Best Agers
Question
Question
Have you purchased any sporting goods (e.g. clothing, equipment, fan merchandise) in the last 12 months?