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Purchase of sporting goods in the last 12 months in a generational comparison
The survey contrasts sporting goods purchase rates across generations — hockey fans, Gen Z and Best Agers 55+ diverge sharply.
The survey contrasts sporting goods purchase rates across generations — hockey fans, Gen Z and Best Agers 55+ diverge sharply.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
Total n=1,918 people interested in sports (top 2 on 4-point scale), with n= 454 people interested in hockey (top 2 on 4-point scale) n=504 Gen Z and n=314 Best Agers
Question
Question
Have you purchased any sporting goods (e.g. clothing, equipment, fan merchandise) in the last 12 months?