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Purchase preference of online stores over brick-and-mortar retail for outdoor products in the DACH region
The survey contrasts outdoor product purchasing behavior across Germany, Austria and Switzerland — online shops vs. stationary retail.
The survey contrasts outdoor product purchasing behavior across Germany, Austria and Switzerland — online shops vs. stationary retail.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/05/2022 - 09/07/2022
Survey country
Survey country
Germany, Austria, Switzerland
Sample
Sample
Total n=1,490 people interested in sports who bought outdoor products in the last twelve months from Germany (n=743), Austria (n=371), Switzerland (n=376)
Question
Question
Where do you mainly buy your outdoor products? (aided answers)