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Preferred channels for purchasing sports products by age
The survey breaks down how sports product purchase channels differ between Gen Z and Best Agers — online mobile vs. in-store behavior.
The survey breaks down how sports product purchase channels differ between Gen Z and Best Agers — online mobile vs. in-store behavior.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/01/2022 - 07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=920 interested in sports (top 2 on 4-point scale), compared to n=109 young (16-24 years), n=303 best ager (50+ years)
Question
Question
Through which channel did you purchase your last sports product? (aided answers)