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Agreement with selected statements on consumer behavior among Borussia Dortmund fans
The survey contrasts consumer behavior traits between Borussia Dortmund fans and the general population — from tech affinity to premium sportswear and luxury brands.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=4,705 Borussia Dortmund fans (top 1 on 3-point scale)
Question
Question
Which of these different characteristics regarding consumer behavior applies to you? (aided answers)