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Agreement with selected statements on consumer behavior among FC Bayern Munich fans
The survey profiles FC Bayern Munich fans by consumer behavior — tech affinity, sportswear brand preference and sustainability attitudes vs. all respondents.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=5,140 FC Bayern Munich fans (top 1 on 3-point scale)
Question
Question
Which of these different characteristics regarding consumer behavior applies to you? (aided answers)