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Aided awareness of selected sponsors/partners of the German Football Association (DFB) and the national soccer teams
The survey tracks how aided DFB sponsor awareness has shifted between October 2025 and June 2026 — adidas, Lufthansa, Edeka and Panini among the movers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/07/2025 - 06/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=920 people interested in soccer (top 2 on 4-point scale)
Question
Question
Which of the following companies have you ever noticed as partners of the DFB and the national soccer teams? (Multiple answers possible; aided answers)