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Sponsor fit of selected companies and brands to the German Football Association (DFB) and the national soccer teams
The survey compares sponsor fit for 19 DFB partners — from adidas and Mercedes-Benz to bwin and Hörmann — across brand connoisseurs vs. partnership-aware fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/20/2022 - 06/16/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,982 connoisseurs of the respective company, compared with n=804 connoisseurs of the respective partnership among people interested in soccer (top 2 on 4-point scale)
Question
Question
How well do you think the following companies & brands fit with the DFB and the national soccer teams? (Multiple answers possible; aided answers)