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Change in the attractiveness of streaming services due to savings regarding stadium visits as a result of rising energy prices and inflation in 2022 (in AUT)
The survey assesses how cost-driven stadium avoidance in Austria shifts fan intent toward pay-TV and streaming services like Sky or DAZN in 2022.
The survey assesses how cost-driven stadium avoidance in Austria shifts fan intent toward pay-TV and streaming services like Sky or DAZN in 2022.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
11/08/2022
Survey country
Survey country
Austria
Sample
Sample
n=252 interested in sports from Austria (top 2 on 4-point scale), who plan to spend less on stadium visits
Question
Question
Are pay-TV channels and streaming services (such as Sky or DAZN) in sports becoming more attractive to you because you plan to spend less on stadium visits? (aided answers)