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Change in the attractiveness of streaming services due to savings regarding stadium visits as a result of rising energy prices and inflation in 2022 (in BEL)
The survey measures how cost-driven behaviour around stadium visits shifts streaming and pay-TV attractiveness — across Sky, DAZN and similar services in 2022.
The survey measures how cost-driven behaviour around stadium visits shifts streaming and pay-TV attractiveness — across Sky, DAZN and similar services in 2022.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
11/09/2022
Survey country
Survey country
Belgium
Sample
Sample
n=257 interested in sports from Belgium (top 2 on 4-point scale), who plan to spend less on stadium visits
Question
Question
Are pay-TV channels and streaming services (such as Sky or DAZN) in sports becoming more attractive to you because you plan to spend less on stadium visits? (aided answers)