Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Change of the image of a sponsor through CSR measures in Qatar in the context of the FIFA World Cup 2022
The survey quantifies how CSR-linked sponsorship activation — donations to human rights organizations in Qatar — shifts partner image perception among FIFA World Cup 2022 audiences.
The survey quantifies how CSR-linked sponsorship activation — donations to human rights organizations in Qatar — shifts partner image perception among FIFA World Cup 2022 audiences.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=252 interested in soccer (top 2 on 4-point scale), who believe that sponsoring the 2022 World Cup will have a negative impact on the image of the partners
Question
Question
Suppose a partner were to use its sponsorship to draw attention to grievances and donate money to, for example, human rights organizers directly in Qatar. How would this change the partner's image? (aided answers)