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Effect of sponsorship on the image of the partners of the 2022 FIFA World Cup
The survey measures how 2022 FIFA World Cup sponsorship affects partner image — from very negative through neutral to very positive perception.
The survey measures how 2022 FIFA World Cup sponsorship affects partner image — from very negative through neutral to very positive perception.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,463 interested in soccer (top 2 on 4-point scale)
Question
Question
In your opinion, how will sponsorship of the 2022 World Cup affect the image of the respective partners? (aided answers)