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Selected factors of negative impact on the image of 2022 FIFA World Cup sponsors
The survey ranks which reputational risks respondents blame for negative sponsor image — from working conditions and human rights to corruption and scheduling.
The survey ranks which reputational risks respondents blame for negative sponsor image — from working conditions and human rights to corruption and scheduling.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=284 interested in soccer (top 2 on 4-point scale), who believe that sponsoring the 2022 World Cup will have a negative impact on the image of the partners
Question
Question
What factors do you blame for the fact that, in your opinion, sponsoring the 2022 World Cup has a negative impact on the image of the partners? (aided answers)