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Evaluation of improvements for a better integration of young fans into sport
The survey ranks what Gen Z fans want most — from broader sport coverage and dedicated events to younger commentators and inclusive advertising.
The survey ranks what Gen Z fans want most — from broader sport coverage and dedicated events to younger commentators and inclusive advertising.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=169 people interested in sports (top 2 on 4-point scale) who are under 28 years old
Question
Question
What improvements would you like to see with regard to the inclusion of young fans (Gen Z) in sports? (multiple answers possible; aided answers)