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Frequency of being affected by influencers when buying a product by age, gender
The survey differentiates influencer purchase impact by gender and age — from high receptivity among 16–24 year-olds to near-immunity among 50+ Best Agers.
The survey differentiates influencer purchase impact by gender and age — from high receptivity among 16–24 year-olds to near-immunity among 50+ Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/28/2022
Survey country
Survey country
Germany
Sample
Sample
n=992 interested in sports, compared to n=492 male, n=497 female, n=101 young (16-24 years), n=360 best ager (50+ years)
Question
Question
How often have you chosen a brand that an influencer had presented or tested? (aided answers)