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Frequency of influencers' impact when purchasing a product in the U.S.
The survey breaks down how influencer-driven purchase decisions diverge across gender and age — from Gen Z to Best Agers in the U.S.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/27/2022
Survey country
Survey country
USA
Sample
Sample
n=1,004 interested in sports from the U.S., compared to n=471 male, n=529 female, n=145 young (16-24 years), n=367 best ager (50+ years)
Question
Question
How often have you consciously chosen a brand that an influencer had presented or tested when buying a product? (aided answers)