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Frequency of product recommendations on TikTok as a guide for purchases in selected target groups
The survey differentiates how TikTok product recommendations guide purchases across sports fans, TG Young, and Best Ager 50+ segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/06/2024 - 11/07/2024
Survey country
Survey country
Germany
Sample
Sample
n=609 total population surveyed who use TikTok, compared with n=175 TG Young, n=103 Best Ager 50+ and n=481 people interested in sports (top 2 on 4-point scale)
Question
Question
How often do you use product recommendations on TikTok to guide your purchases?