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Groups of people and accounts followed on social media in a target group comparison
Which groups of people and accounts do social media users in Germany follow – from musicians to sports clubs? Gen Z compared with all users, n=1,594.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,594 social media users, of which n=321 Gen Z (aged 16 to 29)
Question
Question
Which of the following people or accounts do you follow on social media? (multiple answers possible; aided answers)