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Role models in youth by decade compared with today's role models, by area
Which areas did youth role models come from between the 1970s and 2010s – and what about today? Music, sports, politics and creators compared, n=1,700.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,700 respondents (general population, aged 16 to 69), of which n=293 aged 60 to 69 (1970s), n=314 aged 50 to 59 (1980s), n=373 aged 40 to 49 (1990s), n=386 aged 30 to 39 (2000s) and n=334 aged 16 to 29 (2010s)
Question
Question
Thinking back to when you were about 10 to 15 years old: Which well-known public figure was your biggest role model back then? / Is there a well-known public figure who is a role model for you? Who is this person?