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Professional groups of selected role models, favorite stars and favorite artists of Generation Z over time
The survey tracks how Gen Z role model preferences shift between musicians, YouTube stars, athletes and actors across two survey waves in 2023.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/20/2021 - 02/05/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=1,064 interested in sports (top 2 on 4-point scale) under age 26 on 07/20/2021 (n=893) and 02/05/2023 (n=171)
Question
Question
To which group of famous people does your favorite star/ favorite artist belong? (aided answers)