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Importance of similar Corporate Social Responsibility (CSR) concepts by sports clubs and their sponsors
The survey breaks down how CSR alignment between clubs and sponsors ranks in importance — across gender and age groups from Gen Z to Best Agers.
The survey breaks down how CSR alignment between clubs and sponsors ranks in importance — across gender and age groups from Gen Z to Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=921 interested in sports, compared to n=487 male, n=433 female, n=90 young (16-24 years), n=333 best ager (50+ years)
Question
Question
How important is it to you that a sports club and ist sponsor/partner follow similar CSR concepts? (aided answers)