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Importance of the media presence of female athletes in selected target groups
The survey breaks down how media presence of female athletes is rated across total sample, women and Gen Z — from very important to very unimportant.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=562 people interested in sports (top 2 on 4-point scale) in comparison with n=496 female and n=169 Generation Z.
Question
Question
How important is it for you to see female athletes in the media?