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Influence of media presence of sports stars on interest in sports in selected generations
The survey differentiates how media visibility of sports stars drives sport interest across Gen Z, Gen Y and Gen X.
The survey differentiates how media visibility of sports stars drives sport interest across Gen Z, Gen Y and Gen X.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=882 people interested in sports (top 2 on 4-point scale), including n=250 Gen Z, n=330 Gen Y and n=248 Gen X
Question
Question
How important is it to you that sports stars are more visible in the media in order to increase your interest in a sport? (aided answers)