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Evaluation of virtual influencer authenticity in a gender comparison
The survey compares virtual influencer authenticity ratings across gender — sports-interested women vs. men on a very authentic to very inauthentic scale.
The survey compares virtual influencer authenticity ratings across gender — sports-interested women vs. men on a very authentic to very inauthentic scale.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=376 total population surveyed, with n=344 people interested in sports (top 2 on 4-point scale), including n=194 male and n=150 female
Question
Question
How authentic do virtual influencers appear compared to real athletes?