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Perceived risks associated with the use of virtual influencers in sport
The survey breaks down which risks decision-makers associate with virtual influencers in sport — from authenticity loss to reduced sponsorship credibility.
The survey breaks down which risks decision-makers associate with virtual influencers in sport — from authenticity loss to reduced sponsorship credibility.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,106 people interested in sports (top 2 on 4-point scale)
Question
Question
What risks do you associate with the use of virtual influencers in sports? (multiple answers possible; aided answers)