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Awareness of virtual influencers in a sports context in a gender comparison
The survey contrasts virtual influencer awareness among sports fans by gender — sports-interested women outpace men in unaided familiarity.
The survey contrasts virtual influencer awareness among sports fans by gender — sports-interested women outpace men in unaided familiarity.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,442 total population surveyed, with n=1,106 people interested in sports (top 2 on 4-point scale), including n=604 male and n=500 female
Question
Question
Have you heard of virtual influencers or AI-generated personalities?