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Perceived emotional connection with virtual influencer in a gender comparison
The survey compares how emotional connection to virtual influencers diverges between male and female sports fans — from strong to no connection at all.
The survey compares how emotional connection to virtual influencers diverges between male and female sports fans — from strong to no connection at all.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=854 total population surveyed, with n=694 people interested in sports (top 2 on 4-point scale), including n=360 male and n=332 female
Question
Question
How emotionally connected do virtual influencer seem to you?