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Awareness of virtual influencers and perception within the sports context
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,106 people interested in sport (top 2 on 4-point scale), with n=694 who are familiar with AI-generated personalities (top 2 on 4-point scale)
Question
Question
Have you heard of virtual influencers or AI-generated personalities? Have you noticed virtual influencers in a sports context?