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Perception of virtual influencers within the sports context across age groups
The survey breaks down how virtual influencer awareness in sports diverges sharply between 25–34 year-olds and the 55+ age group.
The survey breaks down how virtual influencer awareness in sports diverges sharply between 25–34 year-olds and the 55+ age group.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=854 total population surveyed who are familiar with AI-generated personalities, with n=694 people interested in sports (top 2 on 4-point scale), including 16–24 years (n=126), 25–34 years (n=160), 35–44 years (n=160), 45–54 years (n=126) and 55+ years (n=122)
Question
Question
Have you noticed virtual influencers in the context of sports?