Impact of a virtual influencer on brand perception across age groups

Source

ONE8Y

Survey period

11/25/2025 - 11/26/2025

Survey country

Germany

Sample

n=1,442 total population surveyed, with n=1,106 people interested in sports (top 2 on 4-point scale), including 16–24 years (n=162), 25–34 years (n=224), 35–44 years (n=230), 45–54 years (n=236) and 55+ years (n=254)

Question

How much would a virtual influencer influence your perception of a brand?

More Statistics

Attributes associated with brands using virtual influencers view
Perception of virtual influencers within the sports context across age groups view
Perceived risks associated with the use of virtual influencers in sport view
Attitudes toward regulating virtual influencers in sports across age groups view
Importance of clearly labelling the AI origin of a virtual influencer across age groups view

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Impact of a virtual influencer on brand perception across age groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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The advantages of the One8y Database

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