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Impact of a virtual influencer on brand perception across age groups
The survey segments how virtual influencer impact on brand perception diverges sharply between Gen Z and the 55+ age group.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,442 total population surveyed, with n=1,106 people interested in sports (top 2 on 4-point scale), including 16–24 years (n=162), 25–34 years (n=224), 35–44 years (n=230), 45–54 years (n=236) and 55+ years (n=254)
Question
Question
How much would a virtual influencer influence your perception of a brand?