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Attributes associated with brands using virtual influencers
The survey maps how consumers profile brands working with virtual influencers — from "artificial" and "futuristic" to "inauthentic" and "unconventional".
The survey maps how consumers profile brands working with virtual influencers — from "artificial" and "futuristic" to "inauthentic" and "unconventional".
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,106 people interested in sports (top 2 on 4-point scale)
Question
Question
What attributes would you assign to brands that work with virtual influencers? (multiple answers possible; aided answers)