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Influence of potential price discounts on the retention or purchase of sports subscriptions among people interested in soccer
The survey quantifies how price discount scenarios — a DAZN ad-financed tariff vs. a Sky/WOW annual cut — influence dual-subscription retention among soccer fans.
The survey quantifies how price discount scenarios — a DAZN ad-financed tariff vs. a Sky/WOW annual cut — influence dual-subscription retention among soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=680 people interested in soccer who use Sky and/or Dazn (top 2 on 4-point scale)
Question
Question
Please indicate whether the following scenario would be attractive to you. “I would be more likely to keep/book both subscriptions if DAZN offered an ad-financed tariff €5-10 cheaper.”; “I would be more likely to keep/book both subscriptions if Sky/WOW offered an annual discount of around -15%.”