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Perceived impact of sporting associations on luxury brands
The survey measures how sporting associations affect luxury brand perception — across coherence, dynamism, authenticity, attractiveness and purchase intent.
The survey measures how sporting associations affect luxury brand perception — across coherence, dynamism, authenticity, attractiveness and purchase intent.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,120 people interested in sport (top 2 on 4-point scale)
Question
Question
To what extent do you agree with the following statements?