Assessment of the authenticity of sports ambassadors in the luxury segment by income

Source

ONE8Y

Survey period

10/07/2025 - 10/08/2025

Survey country

Germany

Sample

n=1,120 people interested in sport (top 2 on 4-point scale), including n=390 with a personal net income of <2.5k, n=280 with a personal net income of 2.5k–3.5k, n=198 with a personal net income of 3.5k–4.5k, n=98 with a personal net income of 4.5k–5.5k, and n=92 with a personal net income of >5.5k

Question

How credible do you generally find athletes as ambassadors for luxury brands?

More Statistics

Factors influencing the credibility of athletes as luxury brand ambassadors by sport interest view
Role profiles of athletes in the communication and positioning of luxury brands by income view
Emotional associations with luxury brands by income view
Preference between tradition and innovation in personal value orientation by income view
Perceived impact of sporting associations on luxury brands view

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Assessment of the authenticity of sports ambassadors in the luxury segment by income

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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