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Share of performance models among BMW and Audi owners
The survey contrasts performance model ownership rates between BMW and Audi drivers — M series versus RS series.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=296 BMW owners and n=230 Audi owners
Question
Question
You stated that you own/owned a BMW. Is it a BMW M model?; You stated that you own/owned an Audi. Is it an Audi RS model?