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Unaided awareness of Tour de France sponsors in 2025 over time
The survey measures how unaided Tour de France sponsor recall shifts before vs. after the race — Škoda, Hansgrohe, Telekom and Nike compared.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/26/2025 - 07/29/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,686 people interested in the Tour de France (top 2 on a 4-point scale) on June 26, 2025 (n=1,036) and on July 29, 2025 (n=650 media followers of the Tour de France)
Question
Question
Which brands or companies spontaneously come to mind as partners and sponsors of the Tour de France? (Multiple answers possible; unaided answers)