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Use of selected social media apps in the DACH region
The survey compares social media reach across Germany, Austria and Switzerland — WhatsApp, YouTube, Instagram, LinkedIn and TikTok side by side.
The survey compares social media reach across Germany, Austria and Switzerland — WhatsApp, YouTube, Instagram, LinkedIn and TikTok side by side.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/01/2022 - 09/05/2022
Survey country
Survey country
Germany, Austria, Switzerland
Sample
Sample
Total n=2,035 interested in sports (top 2 on 4-point scale) from Germany (n=1,022), Austria (n=508), Switzerland (n=505)
Question
Question
To what extent do you use the following social media offerings professionally or in your free time? (aided answers)