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Usage of selected social media services at work and in leisure time
The survey differentiates social media usage patterns across gender and age — from WhatsApp and YouTube dominance to TikTok's reach among 16–24s vs. Best Agers.
The survey differentiates social media usage patterns across gender and age — from WhatsApp and YouTube dominance to TikTok's reach among 16–24s vs. Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,006 interested in sports, compared to n=506 male, n=495 female, n=119 young (16-24 years), n=349 best ager (50+ years)
Question
Question
Do you use following social media resources for work or leisure? (aided answers)