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Willingness to pay an increased ticket price in favor of sustainable projects
The survey breaks down how sports fans split on voluntary ticket surcharges for sustainability — from firm support to clear rejection.
The survey breaks down how sports fans split on voluntary ticket surcharges for sustainability — from firm support to clear rejection.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/15/2023 - 06/16/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,984 interested in soccer (top 2 on 4-point scale)
Question
Question
Would you generally be willing to voluntarily pay more for a ticket when visiting a stadium (max. 2€ per ticket) if you knew that the money would be invested in sustainable projects? (aided answers)