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Willingness to spend more money on products from environmentally friendly production, with fair working conditions or with sustainability seals of approval by income
The survey contrasts willingness to pay sustainability premiums between low earners below 3,000 and top earners above 4,000 per month.
The survey contrasts willingness to pay sustainability premiums between low earners below 3,000 and top earners above 4,000 per month.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=472 low earner (<3,000€ net household income), n=217 top earner (>4,000€ net household income) among n=958 interested in sports
Question
Question
Are you willing to pay extra for products from environmentally friendly production, fair working conditions or with sustainability labels (e.g. organic, Fairtrade, recyclable products, etc.)? (aided answers)