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Willingness to spend more money on products from environmentally friendly production, with fair working conditions or with sustainability seals of approval
The survey compares willingness to pay premiums for sustainable products across gender and age — from Gen Z to Best Agers.
The survey compares willingness to pay premiums for sustainable products across gender and age — from Gen Z to Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=957 interested in sports, compared to n=499 male, n=457 female, n=92 young (16-24 years), n=343 best ager (50+ years)
Question
Question
Are you willing to pay extra for products from environmentally friendly production, fair working conditions or with sustainability labels (e.g. organic, Fairtrade, recyclable products, etc.)? (aided answers)