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Willingness to share personal data in apps for better offers over time

Source
Source
ONE8Y
Survey period
Survey period
03/24/2025 - 02/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=3,394 people interested in sports (top 2 on 4-point scale) who use shopping apps, with n=1,156 on 03/24/2025 and n=2,238 on 02/02/2026
Question
Question
Würden Sie einer App persönliche Daten freigeben, wenn Sie dafür bessere Angebote erhalten?