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Workwear KPI comparison: People interested in sports vs. Decision-makers for workwear
The survey contrasts workwear brand awareness, sponsorship trust, and switching intent between sports-interested consumers and procurement decision-makers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=1,272 people interested in sports (top 2 on a 4-point-scale) and n=702 decision-makers for workwear. See chart for detailed figures.
Question
Question
How do people interested in sports differ from decision-makers in the workwear context?