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Information behavior for workwear and safety equipment in a target group comparison
The survey compares how workwear buyers, sports fans — soccer, handball, basketball — and decision-makers source information on safety equipment.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=952 people who wear specialized workwear or safety shoes in their job, with n=1.272 people interested in sports (top 2 on a 4-point-scale), n=1,088 people interested in soccer (top 2 on a 4-point-scale), n=652 people interested in basketball (top 2 on a 4-point-scale) and n=318 decision-makers for workwear
Question
Question
Where do you get information about new work clothing, safety equipment or providers? (multiple answers possible; aided answers)