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Study · Sports Content Europe 2026 · Big Five + DACH
Pricier than Netflix.
Pricier than Netflix.
Harder to leave.
Who holds which live rights in Germany, the UK, France, Italy, Spain, Switzerland and Austria – across 28 sports, not football alone – and what fans pay for access. Every price checked at the operator's own page.
2.28×
What sport charges for the right to cancel monthly, against entertainment services
+45.6%
Median surcharge for monthly cancellation, 35 sports price pairs
38%
Of dated rights contracts end by 2027
Source: ONE8Y Database · price cut-off 18 September 2026
Seven markets, one set of rules
Your market in five figures
–
Median flexible sports subscription against Netflix Standard in the same market
–
Median flexible sports subscription, per month
–
Commitment premium
–
Of dated competition-partner contracts end by 2027
–
Live partners of the domestic top flight
Commitment premium: median surcharge for monthly cancellation against the same product on a twelve-month term, number of price pairs in brackets. Netflix Standard is the same product in all seven markets; the sports value is a sample median. Source: ONE8Y Database, Sports Content Europe 2026.
What the data show
Six messages
01Pricier than Netflix
In every one of the seven markets the median flexible sports subscription costs more than Netflix Standard – from 1.2 times in Germany to 2.0 times in Spain.
02Harder to leave
The right to cancel monthly costs a median 45.6 per cent extra; Disney+ and Amazon Prime charge 20.0 per cent. Sport prices the exit right product by product, from 19.2 to 173.0 per cent.
03Access costs more than content
The documented route for a football fan costs 2.4 to 4.1 times a year of Netflix, because league and European competitions sit with different operators.
04No anchor sport in one place
Only in France is the domestic top flight sold live through a single partner; in Germany the league alone has three live partners.
05Openness is a design choice
In Switzerland and Austria every sports brand sells a pure sports subscription on its own; in Spain only 25 per cent do.
06The structure is about to change
38 per cent of dated competition-partner contracts end by 2027. The market this study documents is the starting line of the next cycle.
Not a sample of convenience
What is inside
341
Competitions with current live rights in 28 sports, counted per market
7
Markets: DE, UK, FR, IT, ES, CH, AT
118
Operator profiles – pay-TV, streamers, telcos, platforms, free-to-air, leagues
296
Tariff variants, 192 of them in the price benchmark
800
Sources, each with URL and date
The study also introduces the Sports Commitment Premium – an index of what fans pay for the right to cancel monthly, updated every September.
Global Sports Data & Advisory
Who is behind the study
ONE8Y is a data and advisory company specialising in the sports business, based in Wiesbaden, Germany. We work for federations, clubs, leagues, rights holders and brands in and around sport.
Database
The ONE8Y Database – think Statista for the sports business: 8,000+ statistics, insights and studies.
Custom research
Whatever isn't in the database yet, we survey within 3–5 days.
Advisory
Data-driven strategy consulting: what to do with the answers.